ASASE and IMeureka successfully hold their first webinar on digitalisation and efficiency in risk distribution.
30 January 2025 – ASASE yesterday held its first webinar in collaboration with its technology partner IMeureka, with a large participation from underwriting agency partners. During the session, the main functionalities of IMeureka’s marketplace platform and its impact on the optimisation of risk placement were presented.
The event was attended by Pablo Collado Puerta (CEO) and Rafael Zurera Baena (COO), co-founders of IMeureka, who explained how their platform is revolutionising the insurance sector through digitalisation, automation and artificial intelligence.
‘Our goal is to facilitate the work of brokers and underwriting agencies, reducing management time and improving efficiency in risk distribution,’ said Pablo Collado during his speech.
Topics covered in the webinar included how the marketplace developed by IMeureka’s co-founders allows brokers to connect brokers with underwriting markets automatically, thus saving time and increasing efficiency when developing risk underwriting.
On this platform, underwriting agencies can interact with a wide range of brokers without the need for a prior relationship. Thanks to this technology, the conversion rate in risk underwriting would be increased.
During the session, a presentation was given on how IMeureka enables underwriting agencies to access risks that previously did not reach them. Through its system of filters and risk appetite settings, agencies can receive customised opportunities and manage the relationship with brokers more efficiently.
‘The insurance industry has traditionally been very manual in its processes. With this technology, we are enabling underwriting agencies to work in a much more agile and effective way, improving communication with brokers and ensuring that each risk reaches the right market,’ explained Rafael Zurera.
The success of this first webinar demonstrates the growing importance of digitalisation and the interest of underwriting agencies in new technological tools to boost their business.
‘From ASASE, we reaffirm our commitment to continue organising trainings and events that add value to our members and help the development of our sector’.
