ASASE Podcast returns with its fifth episode entitled “Leading with brains, Selling from emotion”!

On this occasion, we move away from the usual in our space, exploring concepts that transcend beyond the insurance sector. We have the participation of Zacarías Romero, author of the fantastic book “The NOE Method” and “Leadership and management of imperfect teams”, who will offer us a master class on neuro-sales and leadership.


Zacarias will reveal the secrets of what really defines a good leader, the fundamental principles of neuro-sales and, most importantly, how to make effective sales based on emotion rather than mere action. This approach not only transforms the way you sell, but also strengthens customer relationships.


Don’t miss this fascinating episode, which will give you valuable tools to apply in your professional life. You can enjoy it here.